Google AdSense is one of the best ways to earn passive income online from your website. This tutorial will illustrate the details of taking care your AdSense account. Once you are earning substantial income from it, your next important step is to protect it. In most cases, failure to take care of your account can result in your account being banned. Once your account is banned, it’s very hard to reinstate it.
A pageview is a standard unit of measure that equates to one single person loading one single web page. If a person were to sit and load the same web page 50 times, that would register in Google Analytics as 50 pageviews.
This is the money metric. A unique pageview discounts repeated loads of the same web page, so that person sitting there loading your page 50 times (what a jerk, by the way) would only count as one unique pageview. However, if that person were to leave your site and then return to that same page again later on (in a new "session" as it's referred to in Analytics), THAT would count as a 2nd unique pageview. For that reason, this is probably the best metric in terms of getting a sense of how many people are interacting with your site.
Basically Page RPM is the calculation of how much money you made per 1000 visitors. It's calculated based on your traffic, CTR (click-through-rate), and CPC (cost per click). The average RPM I've experienced with Adsense is about $5 to $10 for broad niches and up to $100 for more competitive niches with high CPC.
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns. While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.
Pageviews
A pageview is a standard unit of measure that equates to one single person loading one single web page. If a person were to sit and load the same web page 50 times, that would register in Google Analytics as 50 pageviews.
This is the money metric. A unique pageview discounts repeated loads of the same web page, so that person sitting there loading your page 50 times (what a jerk, by the way) would only count as one unique pageview. However, if that person were to leave your site and then return to that same page again later on (in a new "session" as it's referred to in Analytics), THAT would count as a 2nd unique pageview. For that reason, this is probably the best metric in terms of getting a sense of how many people are interacting with your site.
Page RPM
Basically Page RPM is the calculation of how much money you made per 1000 visitors. It's calculated based on your traffic, CTR (click-through-rate), and CPC (cost per click). The average RPM I've experienced with Adsense is about $5 to $10 for broad niches and up to $100 for more competitive niches with high CPC.
Impressions
Average CTR (or average click-through rate) is the ratio of ad clicks to impressions in your AdWords campaigns. While basic CTR measures the rate of clicks on each ad, average CTR calculates the amount of clicks vs. impressions across your campaign, or for each individual keyword.
CPC Rate
The average amount that you've been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Page CTR
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.
Sourced By: Google Support
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